Milan | September 2018

The LFM Group organized a guerrilla marketing campaign for Huawei in the major squares of Milan, starting a creative, innovative and unconventional selection process to find Huawei Geniuses to be hired for the opening of the new Huawei Experience Store in CityLife in Milan.
From 25 September to 8 October a real Hiring revolution was staged in Milan. Indeed, people woke up to an open-air bedroom with an alarm clock that represented Huawei’s metaphor focusing people’s attention on the start of the recruitment process: Looking for a job? WAKE UP.
The people who spontaneously applied during this initiative were subsequently contacted and invited to the Shopping Mall Fiordaliso of Rozzano where the candidates aspiring to become a Huawei Genius were interviewed.

25/09 → Piazza Argentina
500 contacts using flyers and explanation of the activity
107 autotags placed in the area
26/09 → Piazza Maria Francesca Romana
370 contacts using flyers and explanation of the activity
108 autotags placed in the area
27/09 → Flyering Milano-Bicocca University/Catholic University
600 contacts using flyers and explanation of the activity
250 autotags placed in the area
25/09 → Piazza Argentina
500 contacts using flyers and explanation of the activity
107 autotags placed in the area
26/09 → Piazza Maria Francesca Romana
370 contacts using flyers and explanation of the activity
108 autotags placed in the area
27/09 → Flyering Milano-Bicocca University/Catholic University
600 contacts using flyers and explanation of the activity
250 autotags placed in the area